Digital Marketing / Promoting / Online Marketing are among the most used terms of the industry today. However, it is sadly just a number of jargon for most of the people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it essential for today’s business person? We’re here to break it down for you personally personally in the simplest words possible.
Online Marketing is simply marketing of your items onto digital platforms so as to maintain onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is it. That is what Online marketing was. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing can be a wider concept than the social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fall under digital marketing rather than social media promotion and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online development and marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings their search results on the search engine; helping us to have a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it assists you to stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed distribute your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these so as preserve reminding them with regards to their visit to expenses.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a big digital / Web marketing experience, a campaign needs to be developed using all of the above mentioned channels.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771